LESSON 17
LESSON 17
How to structure your ebook
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Structuring your Ebook
Here are the main sections you can find in most well organised ebooks
1.Cover page
2.Title and Strapline
3.Copyright statement / ISBN
4.Testimonials
5.Table of Contents
6.Introduction
7.Chapter contents
8.Call to action at the end
9.About the Author
10.Other books
11.Support
12.Contact details
Some of these are self explanatory but the main points are notes below:
Here are the main sections you can find in most well organised ebooks
1.Cover page
2.Title and Strapline
3.Copyright statement / ISBN
4.Testimonials
5.Table of Contents
6.Introduction
7.Chapter contents
8.Call to action at the end
9.About the Author
10.Other books
11.Support
12.Contact details
Some of these are self explanatory but the main points are notes below:
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1. COVER PAGE
Get a good cover designed by a graphic designer. This does not have to cost a lot - see www.fiverr.com
Add the title, strapline and author's name to the cover page. You can always publish under a 'pen name' if you do not wish to use your own name,
Maybe include a selling phrase or a quote from a happy reader....?
2. TITLE and STRAPLINE
Make sure that your title and strapline give a compelling reason to read the book. 'How to..' books are classic examples of a tried and trusted approach.
3. COPYRIGHT STATEMENT / ISBN
Copyright Statement
You should include a copyright section usually at the bottom of the first inside page
Copyright © 2020 Des McCabe
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the written permission of the publisher
Publisher details
Published by New Activity Publications (you can be the publisher and use any name you wish)
Address
Website
ISBNs (international book numbers)
ISBNs are 13 digits and are easy enough to get online and you can create your own publishing name. Amazon provide ISBNs for free.
You can also get a free bar code generated online for your ISBN.
4. TESTIMONIALS
It can be helpful to include some testimonials/book reviews on a page before your contents page .
5. TABLE OF CONTENTS
Introduction
Contents
About the Author
Other books
Support
Contact details
Introduction
Contents
- Overview
- 5 ways to...
- Checklist...
- Do’s & Don'ts...
- How to...
- FAQ’s
- Key steps..
- Summary / Conclusion
About the Author
Other books
Support
Contact details
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EXERCISE - ebooks promote your expertise •What could you write to promote your skills and experience? •What can you help others to do or learn? •What do you enjoy? •What ebook could you create that promotes your skills and interests? |
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6. INTRODUCTION
Opening
Opening line or paragraph should capture the reader.
Make your opening line a great hook to bring people in.
Benefits
Explain the purpose of the book and who it is for.
What will the reader gain by reading this book?
What will they learn?
What will they be able to do differently?
How will this book help them or others?
What are the real benefits to going to get out of reading this?
How is it different to other books?
What does it specifically address?
Why must they really read this?
Oveview
What’s in the book?
Tell the reader how it flows and the benefits at every stage.
Opening
Opening line or paragraph should capture the reader.
Make your opening line a great hook to bring people in.
Benefits
Explain the purpose of the book and who it is for.
What will the reader gain by reading this book?
What will they learn?
What will they be able to do differently?
How will this book help them or others?
What are the real benefits to going to get out of reading this?
How is it different to other books?
What does it specifically address?
Why must they really read this?
Oveview
What’s in the book?
Tell the reader how it flows and the benefits at every stage.
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EXERCISE - Getting people to read your ebook
1. What problem or opportunity are you addressing?
2. How exactly will this ebook help people? 3. How do you reflect this in the title? |
7. CHAPTER CONTENT
Chapter overview
Tell your story – how you learnt or experienced this. Talk about the people organisations you have worked with.
Case Stories / Successes to reinforce your points
Images/ Diagrams/ Tables
Quotations
Summary at the end of each chapter
8. CALL TO ACTION AT THE END
Now that the reader has finished your book, what next? What do you want them to do?
9. ABOUT THE AUTHOR
Include a profile about the author. This is an opportunity to build a stronger relationship with the reader . Talk about other aspects of your experience / life /work that may be of interest.
Now that the reader has finished your book, what next? What do you want them to do?
9. ABOUT THE AUTHOR
Include a profile about the author. This is an opportunity to build a stronger relationship with the reader . Talk about other aspects of your experience / life /work that may be of interest.
10. OTHER BOOKS
Use this section to promote any other books that you have written.
Is this one of a series?
Is a foll-ow up or Part 2 due out soon?
Make sure that you include
- Summary of each
- Book cover image
- Link to purchase
Use this section to promote any other books that you have written.
Is this one of a series?
Is a foll-ow up or Part 2 due out soon?
Make sure that you include
- Summary of each
- Book cover image
- Link to purchase
11. SUPPORT
In this section you can talk about all of the different waays that you can support the reader. Here are jus a few:
Training
Mentoring
Speaking
Advice
Products
Services
In this section you can talk about all of the different waays that you can support the reader. Here are jus a few:
Training
Mentoring
Speaking
Advice
Products
Services
12. CONTACT DETAILS
Web Address
Tel
Social Media – Facebook/Instagram/Linkedin/TikTok/YouTube
Postal address
Web Address
Tel
Social Media – Facebook/Instagram/Linkedin/TikTok/YouTube
Postal address
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